The Broadcast AV Zone is a growing, and increasingly significant, area of the ISE show floor. At ISE 2026 it will play host to over 60 companies across more than 2,200 net square metres of stands.
What exactly do we mean by ‘broadcast AV’? It’s simplest to think of it as ‘solutions from traditional broadcast manufacturers installed in AV end-user settings’, and as a subset of ‘enterprise AV’. (Incidentally, this is also why ISE has switched from calling it ‘AV broadcast’.)
Of course, the AV and broadcast markets have been converging for some time, and continue to do so. The increasing performance/price ratio of solutions in all parts of the signal chain – from cameras to production switchers, from virtual studios to editing software – has democratised the market and brought broadcast-quality video, or something close to it, within the reach of companies, educational establishments, sports teams, entertainment venues, houses of worship, and other content owners and creators. The relatively recent emergence of generative AI tools has further increased the capabilities of broadcast AV solutions.
Another driver of convergence between the worlds of broadcast and AV is increased interoperability between them. IPMX, a set of open standard-based protocols based on broadcast industry body SMTPE’s ST 2110 standard, is increasingly being used in AV-over-IP networks. Another protocol with its roots in broadcast, NDI, is also gaining popularity in AV for use with compressed signals on 1Gbps networks.
Meanwhile, the growth of online video, user-generated content and social media has both facilitated direct communications channels between content creators and their audiences, and raised those audiences’ expectations around the amount and quality of video content that they encounter. Quite simply, video has become the primary communications medium of the 21st century.
And broadcast AV is big business. According to AVIXA’s IOTA market analysis, the broadcast AV solutions market is worth $43 billion annually. One of the booming areas at the intersection of broadcast and AV is virtual production, a market valued at $3.21billion (according to a recent report by Precedence Research) and with annual growth projected at 14.72% over the next years. I recently got the chance to visit the newest and largest virtual production facility in Catalonia – Driving Studios, which produces advertisements, corporate videos and short films for the automotive industry. There’s a plethora of AV solutions in their volume studio, including huge high-resolution LED displays, LED totems, 4K playback, and tracking software.
All of this means the Broadcast AV Zone is a must-see at ISE 2026. Here you’ll find broadcast industry stalwarts like Blackmagic Design (a long-time ISE exhibitor), Deltacast, Grass Valley, Ross Video, and Vizrt, alongside more familiar names from the AV world such as Calrec Audio, Clear-Com, and Disguise. Whether you work for an enterprise that’s looking to ramp up its video communications, a production company that wants to keep up with the latest innovations in the market, or an AV integrator that wants a slice of the broadcast AV pie, pay a visit to Hall 4 of the Fira and discover what’s possible.